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October 26, 1999
Campaign to redue non-nursing duties: radio ads being November 1
BCNU will begin running radio ads the week of November 1 as part of our campaign to reduce non-nursing duties for RNs.
Campaign Objectives: The objective of the campaign is to reduce nurses' workload and improve our ability to provide better care to patients/clients/residents, despite the serious shortage of nurses. The campaign is also designed to provide positive solutions to the nursing shortage, and to reinforce the value of RN work in the public mind as we prepare for the next round of bargaining.
We want to convince managers, health authorities and the provincial government that many of the duties normally done by RNs keep us away from providing nursing care. We want more service employees hired to take on non-nursing tasks. Such a campaign, which began during job action last year, has already lead to the hiring of service workers to deliver meal trays (formerly an RN responsibility) at Nanaimo Regional General Hospital.
Dates: Because the worksite campaigns to reduce non-nursing duties will begin in the Lower Mainland and Fraser Valley regions, the ads will be running initially in those areas only. We will inform you when the ads will begin running in the rest of the province. The ads will run throughout the day Monday to Friday the week of Nov. 1 and the week of Nov. 15.
Stations: CFUN-AM, CKBD-AM, CKWX-AM, CKNW-AM, CISL-AM, CKGO-AM, CHWK-AM, CKMA-AM, CHQM-FM, CJJR-FM, CKKS-FM.
Scripts:
Ad#1 "Separating"
Male announcer: Switchboard duties. Faxing...
Female announcer: These are a few of the things separating Registered Nurses in British Columbia from what they do best, caring for patients.
Male announcer: Photocopying. Restocking. Mopping floors. Payroll. Filing. Moving equipment. Cleaning shelves. Picking up meal trays...
Female announcer: The more Registered Nurses are kept busy doing these things, the less time they have for actually delivering nursing care to patients.
Male announcer: Emptying the garbage. Filling soap dispensers...
A message from the BC Nurses' Union. |
Ad #2 "Who's best
Announcer: Question. When it comes to providing patients in BC with the expert care they need, who's best?
2nd Voice: BC's Registered Nurses.
Announcer: What about assessing patients 24 hours a day?
2nd Voice: BC's Registered Nurses.
Announcer: Making appointments?
2nd Voice: BC's Registered Nurses. (Tone becomes somewhat questioning)
Announcer: Cleaning equipment?
2nd Voice: BC's Registered Nurses. (Even more questioning)
Announcer: Emptying the garbage?
2nd Voice: BC's Registered Nurses. (A very questioning tone)
Announcer: As you can see, our Registered Nurses are doing a lot of things. Trouble is, many of these duties are keeping nurses away from caring for patients.
A message from the BC Nurses' Union. |
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