The Holidays Look Different for Nurses

While most people slow down for the season, nurses continue providing care to those in need. The holidays may be festive, but they’re also one of the busiest times in health care, met with a rise in seasonal accidents and holiday-related illnesses. 

BCNU’s new province-wide ad campaign honours and thanks nurses who are there when their patients and communities need them most. The holiday ad appears on TV in 60- and 30-second formats, as well in theatres as pre-show ads and on social media platforms. It will also appear on billboards and transit shelters.  

A companion radio tribute, An Ode to Nurses, will also air province-wide, celebrating nurses and the work that they do.  

Listen to the radio ad:

An Ode to Nurses

‘Twas the shift before Christmas, and while others stayed home, 
Nurses worked through the night, to make sure none were alone. 
They hung IVs with care, measured meds just right. 
Recorded each and every vital, with no end in sight. 

While the world slept, they worked all hours, 
Missing time with their families, to care for ours. 
So join us in thanking our nurses for all that they do, 
Throughout this season – and the whole year through.